Understanding your scores

Every scan produces one overall score and a set of dimension scores. Here's what each one measures and what "good" looks like.

The overall score

Your Visibility Score combines the signals into a single 0–100 trend indicator. It's designed to help you measure momentum. Think of it like a weather forecast—not a report card. What matters most isn't today's number, but whether it's improving over time.

The dimensions

AI Perception — how AI models understand and describe your business when asked. Built from a perception audit of your site plus how you actually showed up in tested prompts. The Perception Funnel breaks this into stages (Recognized → Understood → … → Recommended) so you can see exactly where AI's confidence in you breaks down.

Prompt Visibility — the core question: when real buyers ask AI for recommendations in your category, do you appear? We generate realistic buyer questions across the whole journey (early research through final decision), ask them to the AI engines, and measure your appearance rate.

Website Readiness — the technical foundation: can AI crawlers reach your site, is your structured data in place, are your pages substantial enough to cite? This is the most directly fixable dimension.

Competitor Share of Voice — of all the times AI recommended *someone* in your category, how often was it you versus each competitor?

Citation Strength — whether the sources AI trusts (directories, review platforms, authoritative sites) know about you and agree on your details.

E-E-A-T — Experience, Expertise, Authoritativeness, Trustworthiness: the trust signals AI engines and Google weigh before recommending anyone. Signals that don't apply to your kind of business (for example, local listings for a national brand) are marked "not applicable" and don't count against you.

What "good" looks like

70+ — strong. AI knows you and recommends you regularly. Protect it.
50–69 — competitive. You appear, but inconsistently; the gaps are usually specific and fixable.
Below 50 — significant opportunity. Usually this means AI either can't find enough about you or doesn't trust what it finds — both addressable.

Where the numbers come from

Every score is grounded in things we actually measured: real AI answers, real crawl data, real citations. When a number is an appearance rate, you can open the underlying prompts and read the answers yourself. We don't estimate metrics we can't back with evidence.